But surely I don’t fall for that stuff!!!
“Above all, we believe that our brand choices are logical, and driven by our rational thinking, whereas the greatest driver of brand decisions is actually our emotional predisposition.”
OK, well…….maybe I do?
h/t Charles Younger
Originally shared by Charles Younger
“… the vast majority of advertising’s influence on us is subconscious. My own research has shown how the emotive content of advertising enables it to break almost all the rules which we believe govern our own susceptibility to adverts.
“For example, we believe that ignoring ads stops them working, oblivious of the fact that emotive content requires no attention at all in order to be effectively processed. We also think that if we can’t recall an advert’s message, we cannot have been influenced by it. However the truth is that emotional influence lodges deep in our subconscious and is almost impossible to recall.”